Author Spotlight: Jacob Morgan

Transform Author Spotlight Series

Welcome to Transform’s Q&A Author Spotlight Series, where we feature insightful authors who are redefining people and culture, work, leadership, and technology. Join us to gain fresh perspectives and practical knowledge from those at the forefront of today’s evolving professional landscape.

About The Author

Jacob Morgan is a 5x best-selling author, TED and keynote speaker, and professionally trained futurist. His passion and mission are to create great leaders, engaged employees, and future-ready organizations. His most recent book is Leading With Vulnerability.

About The Book and the Inspiration Behind It

Q: Share with us the moment(s) that inspired you to write your book, Leading With Vulnerability.


  • Having a series of panic attacks
  • Talking and working with a lot of CEOs who acknowledged the value of vulnerability but also the uncertainty of how to make it applicable at work

Q: What are the key points or thoughts you want to have the most impact on readers?


  • Don’t be vulnerable at work, instead lead with vulnerability
  • Vulnerability alone can cause more harm than good at work
  • Vulnerability at work is not the same as it is at home and vulnerability for leaders is not the same as it is for non-leaders
  • How to lead with vulnerability
  • Why so many struggle with this

Q: Describe the target audience for your book, Leading With Vulnerability.

A: Current and aspiring leaders

Q: What unique experience do you as the author bring to Leading With Vulnerability and its subject matter?


  • Interview of 100+ CEOs, and a survey of 14,000 employees.
  • A unique book focused on vulnerability — specifically at work and for leaders

About the Reader

Q: Describe what a leader/organization looks like one year after reading your book, Leading With Vulnerability, and committing to its teachings. 

A: Culture of combining competence with vulnerability, being able to connect with people through vulnerability but also having the accountability and responsibility to focus on competence

Q: Considering a reader who just finished your book, Leading With Vulnerability, and is processing all the great insights, what is the first step they should like to operationalize their learning?

A: Build their vulnerability mountain

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